SERVICE
Communication Strategy
Creative & Communication Planning
Social Outreach & Community Engagement
Graphic & Motion Design
CLIENT & PARTNER
ACB & CHEIL VIETNAM
DATE
AUG 2025 - OCT 2025
Background
As a leading private bank, ACB continuously innovates to stay customer-centric. Our mission was to partner with Cheil Vietnam to educate and engage audiences through simple, touching narratives across their digital journey, seamlessly blending financial products with special occasions.
The "old-but-gold" Challenges
We faced the industry’s perpetual hurdles: complex financial concepts that require time to educate, tight deadlines, and optimized budgets all while needing to stand out in a saturated digital landscape dominated by aggressive competitors.
THE RESULT
Beyond social buzz, the campaign’s impact was solidified by an extraordinary conversion rate and a surge in app downloads, officially crowning ACB as the Outstanding Brand in the Banking Industry on January 2025.
NEXT PROJECT
