MALTO REBRANDING CAMPAIGN
SERVICES
Communication Strategy
Creative & Communication Planning
Social Media Content Development & Production
Social Outreach & Community Engagement
Graphic & Motion Design
CLIENT & PARTNER
LOF & CHIEL
DATE
SEP 2024 - MAY 2025
Background
After a year, MALTO changed their image for a tailor-made teen look. With global K-pop star JANG WON YOUNG as Brand Ambassador, the "visuals" were set.
But for digital natives, looking cool isn't enough, we had to show up and
"talk the talk" on social every day.
The Challenge
Vietnamese teens are often labeled as rebellious or overly emotional, leaving them with few spaces where they feel truly understood. With data on this audience hard to access and a tendency to avoid branded content, brands struggle to genuinely connect with them.
Filtering The Local Intelligence
Teens today face "Digital Loneliness". They speak a language other generation hardly get. That’s why they always look for a "Partner-in-Crime”, a ride-or-die ally for when things get messy.
Activating The Intelligence
We didn't just post content, we landed in their world, from study stress to K-pop obsession. We made MALTO as a safe zone for teens to vent, share, and SHAKE the pressure OFF.
Brand Experience Direction
MALTO – The "Partner-in-Crime" of Teenagers
The great companion for their growth, physical to mental. Achievement or failure, we’ve got your back and
we push your energy.
Rooted in Local Intelligence. Connected to Global Culture.
This is more than impact, it’s an unstoppable performance that made the world stop and stare.
NEXT PROJECT
